This year’s Morganton Festival is already earning recognition as an event you don’t want to miss. The Southeast Tourism Society has named the Morganton Festival one of the STS Top 20 Events in the Southeast for September 2021.

This year’s Morganton Festival will be held over the course of three weekends this year, on Aug. 27-28, Sept. 3-4 and Sept. 10-11, with the tagline of “Tradition Upheld, Safely Downscaled.” The STS Top 20 Festival and Event Awards have highlighted programs around the Southeast since 1985.

Travel industry experts select 20 events per month to earn this recognition, and STS publicizes them throughout the United States. The complete list of winners will be published online at Travel Media Press Room.

“We are thrilled to have earned this recognition from the Southeast Tourism Society this year as we work to get events happening again for our residents to enjoy,” said Morganton Festival Director Sharon Jablonski. “We worked hard to come up with a way to have something safe and enjoyable this year, and we know people are going to love what we are putting together.”

The Morganton Festival has been filling the streets of Downtown Morganton for nearly four decades. Each year, the festival provides live music and entertainment, craft and food vendors, rides, games, and more over the course of several days for all to enjoy for free. This year, the festival will be stretched out over three weekends, providing more chances for people to enjoy this year’s event. You can learn more by visiting

“For 36 years, STS has been spotlighting the best festivals and events in the Southeast with our Top 20 Festival and Events program. Our goal is to highlight the efforts of devoted event organizers and provide additional media exposure and accolades for their events,” said Monica Smith, president and CEO of the Southeast Tourism Society.  “The Southeast offers so many unique, year-round, opportunities for tourists and festival-goers to create memories and support the tourism industry-–a vital economic generator for communities.”

Events considered for the STS Top 20 recognition must be at least three years old and have attendance of at least 1,000.  

STS, founded in 1983 and headquartered in Roswell, Georgia, is a non-profit organization dedicated to promoting travel and tourism within 14 states – Alabama, Arkansas, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri,  North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

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305 E. Union St. Ste A100
Morganton, NC 28655 i Google Maps 16x16

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