The brochure for the 37th annual Historic Morganton Festival recently won a ShowFest Excellence Award at the North Carolina Association of Festivals and Events ShowFest Conference, held in Charlotte Feb. 10-11. The brochure design won the Best Event Brochure award during the ShowFest Excellence Awards in the large festival category. The large festival category encompasses festivals all across the state that have overall budgets greater than $100,000.

According to information provided by ShowFest 2019 organizers, the ShowFest Excellence Awards are a longstanding tradition of highlighting the best and brightest of festivals, events and associates across the Carolinas. The goal of the awards is to identify professionals who raise the bar and provide outstanding examples of their work. The program is a way to set new standards for the profession as well.

The brochure for the 37th annual Morganton Festival was designed by City of Morganton Public Information Officer Ethan Smith, and Project Designer Michael Berley, with input from the City of Morganton Main Street Office. It was created by combining hand-drawn and computer-generated elements to create an aesthetically pleasing and easy-to-use guide for Morganton’s signature festival event.

There were more than 20 total categories in which small, medium and large festivals all competed for awards for recognizing the events’ marketing materials, merchandise, social media use, exhibitions, sponsors and more.

“We are incredibly thankful to win this award recognizing the outstanding design of this brochure,” said City of Morganton Community Events Coordinator Abby Nelson. “The Morganton Festival has long been a favorite event of locals and people across the state, and we are ecstatic that it is yet again being recognized for one of the many things that make it so enjoyable.”

The brochure design for the 37th annual Morganton Festival, pictured at left, earned a ShowFest Excellence Award at the N.C. Festivals and Events Association ShowFest Conference on Feb. 10 and 11 in Charlotte.

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