The Morganton City Council approved another small business loan Monday night to help local entrepreneurs open a new business in downtown.

Council approved a $15,000 CDBG Small Business Loan to Alexander Brooke Boutique, located at 115 N. Sterling St. The shop will offer reasonably priced, boutique brand “mommy and me clothing” for babies, teen girls, and women. They will also do monogramming and offer a plus-size line.

Lindsey Ruggles and Brittanee Garrison, sisters, will be managing and operating the store. They hope to be open by Mother’s Day. Seth Garrison, Britannee’s husband and owner of Alray Tire on Carbon City Road, is an investor in the venture.

Lindsey said she and her sister decided to open the shop because there weren’t any stores in Morganton offering children’s clothing or mid-priced boutique clothes.

“Our Realtor put us in touch with Sharon Jablonski (Main Street Department Director), and a couple days later she was showing us locations,” Lindsey said. “We thought this building was the perfect location, right in downtown.”

Seth said the team was looking at options in Valdese and Morganton, but decided on Morganton.

“The City runs very smooth here, and we had experience working in Morganton,” Seth said. “Sharon did a good job working with us. Everyone is helping us get up and running. Sharon deserves a lot of the credit.”

The CDBG loan is also helping Lindsey and Brittanee open the shop the way they wanted. The loan will be used to fund embroidery equipment, remodeling, and additional inventory.

“The loan helped us do a lot more with the building and inventory,” Seth said.

Lindsey said the current plan is for Alexander Brooke Boutique to be open Tuesday through Thursday from 10:00 am to 6:00 pm, Friday from 10:00 am until, and Saturday from 10:00 am to 4:00 pm. The sisters also plan to host community events every few weeks such as “Sip and Shop” and cooperative events with other downtown businesses.

So far, the inside of the building has been gutted, and Seth, Lindsey, and Brittanee are working on remodeling. Lindsey said the space is going to look very different when they are finished. The outside of the building will receive some new paint, a new awning, and a new color scheme.

“This building is going to be beautiful,” Lindsey said.'

Learn more about the CDBG Small Business Loan here.

Related: City approves small biz loan for cycle shop, 3/10/2017

Lindsey Ruggles in front of Alexander Brooke Boutique

Lindsey Ruggles stands in front of 115 N. Sterling St. Lindsey and her sister, Brittanee Garrison plan to open their new store, Alexander Brooke Boutique, at that location.

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